by Kasumi DeMarco
Do you want the search engines to know your business location? If your business is based in the city and your clients are likely to be in this location then why not target them specifically.
Think about adding your location keywords directly into your web content; this is especially important within many business sectors where competition is high and web sites are battling for local clients/customers.
The following article – written by Andy Watson, SEO Expert and author of the Wildcat SEO Blog – explains what targeted geographical SEO is, and how it can help you.
Geographical Targeted SEO
Andy Watson on August 7th, 2008
Search engine optimisation is often considered to be on a global scale, with web designers and SEO companies targeting the bigger picture in order to optimise a web site and increase traffic and search result positioning.
All too easily the smaller picture can be overlooked and this is where many web sites have failed in the past, they are good sites but they are targeting the world rather than being geographically target driven.
The geographical location of a company can sometimes be a hindrance, perhaps the location is chosen for other reasons, often financial and this may in some cases strangle the effectiveness of the company to appeal to the larger potential client base.
With the creation of the Internet and the requirement of many companies to have a functional web site it can be the case that the target for these companies gets somewhat blurred in their attempt to both justify their web presence and spread the word that their company exists, showcasing what they can provide to clients.
The mad rush to get online has long since passed but the hunger for companies to increase sales and capture new business is more important than ever especially in light of the current credit crunch.
Having your web site targeting your immediate geographical location is often overlooked but in reality this can be a significant step to global promotion as the time and effort spent in locality targeting will help to lay the foundations of a solid and relevant web site through content and keyword management.
A well structured and implemented optimisation strategy on a locally targeted market will ultimately assist your site to climb the SERPS and get your brand awareness out there where it belongs.
… an excellent article and something we should all take seriously as targeting a geographical location can be of extreme benefit to a company, so try and think about the following geographical factors that can help your web site.
It is reasonable to assume that if you are based in the UK your web site will rank better in the UK with the domain co.UK.
Choose a hosting company preferably in the country in which your business has its main clients/customers.
Use geographical targeted keywords both in your Meta data and within your web copy.
Take a look at Google as they are using a new geographical tool which can be found at;
Google Webmaster – Tools – Set Geographical Target
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